Today, technologies are changing not only lifestyles, but also consumer expectations. We live in a world focused on quick decisions, where convenience, accuracy, and accessibility are of paramount importance. In response to this trend, artificial intelligence (AI) is increasingly taking its place in various fields, including the real estate market.

The first step in this direction has already been taken in Georgia: the development company Alpha House has introduced an AI chatbot called Alfuka, which helps customers 24/7 in selecting an apartment, answers all important questions, and schedules meetings with a sales manager. This Georgian innovation is organically part of the global trend aimed at streamlining the real estate sales process and making it easier for people.

AI in the Real Estate Market: How Does It Work?

The use of artificial intelligence in the field of real estate involves the implementation of algorithms that:

• analyze the needs and desires of the user;
• show relevant apartments or projects;
• help clarify legal issues;
• predict market changes;
• spend less time on sales and customer service.

For companies, AI means:

• Reducing operational costs - less use of human resources at the information delivery stage;
• Improving sales - the customer receives an accurate and customized offer quickly, which increases the likelihood of making a decision;
• Better analysis of customer behavior - algorithms learn customer interests and help the company better plan its marketing strategy;
• Saving time - meetings, documentation and information sharing are automated.

For consumers, AI means:

• Saving time - no need to browse dozens of websites, send questions or wait;
• Customized recommendations - apartment selection is made based on personal budget and interests;
• Constant availability - receiving advice 24/7 from any device;
• Simplified decisions - technology turns complex choices into simple answers.

Recent studies show that after implementing AI in the real estate sector:

• Sales increase by 20-30%;
• Customer satisfaction and loyalty increase;
• Decision-making time decreases by 50%.